The AquaSpin is a resistance training device used in a swimming pool. It is designed to help the elderly, especially with those with joint problems, in building leg and arm muscles. This is important for maintaining balance, muscle tone and movement in later life. AquaSpin, in contrast to existing aqua dumbbells, allows the level of resistance to be easily changed. When the AquaSpin is pushed through the water, the fan rotates....

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Gainomax is dairy recovery product from Swedish. It is currently the market leader for recovery products. For our marketing communication class, in a group, we have created different marketing strategies to break through the Australian market. These included printed advertising. The following are what I have designed: Printed Advertisements:  Promotional Event Posters: Visual representation of...

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Indonesia is the “world’s largest palm oil producing nation and second biggest consuming market of palm oil in the world.”. However approximately 70 per cent of the population lives in rural areas. Within these rural areas, they are limited access to supply, because of it location. These mean locals in these areas only have access to unsustainable and unbranded palm oil. Unsustainable palm...

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The Problem The traditional packaging of cookie dough is usually hot sealed aluminium wrap. The problem with this packaging was that it was hard for children to open. Children would have to use a knife to cut it, and this can be very dangerous. Once the package is open, it  does not provide a way to reseal for left over dough, and therefore the dough is not...

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      Development Update on Jar body: change jar material to plastic (the same as lid) for easier recycling, easier to clean and wash for re-use, easy for kids to use (plastic is flexible compared to cardboard, therefore kids can "squeeze" out dough) Jar is now stackable Jar has draft for easier manufacturing, this also benifits for easier access for kids to scoop out dough contents, and also when...

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Feedback from Focus Group: Change order of poster (swap 1 with 2)- attribute 1 - less texts, use sub headings Model - was confusing at first Posters need:- client logo (cormack, legs eleven)- context of use- point of sale- section drawings Jar - tetra pack and therefore its soft and can squeeze dough, make it shorter and fatter. Lid- handle on scoop, wider and longer- needs developing- twist top, can cut through dough-...

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