Showing posts with label studio 2. Show all posts
Showing posts with label studio 2. Show all posts
Nice 'n Easy
Nice ‘n Easy is a product on the
market for more than 45 years. It is manufactured by Clairol, which is now
owned by Procter & Gamble. Nice ‘n Easy is
targeted to older women who want to cover “grey hair” even though it can be
used by all women. Through research Nice ‘n Easy has been found not as
appealing to younger women in their twenties. The new design this can be
achieved.
Target Market
Women
in their 20’s and 30’s who are trendy and look after their hair, but cannot
afford salon treatment, therefore resort to home kit hair colouring.
The Old Design
The
older packaging was the typical face of a woman with the hair colour desired.
However research is shown that young women do not find this appealing, they
feel like they cannot relate to it, and the product. Some women found the faces
to be annoying, or intimidating. The packaging was flooded with writing, side
to side, of what younger women find useless information. And because of this,
the important safety message that needed to be read before use was camouflaged
within in the chucks of text. It information overload, and consumer’s would not
which part to read first. The hierarchy of information was not set right. The
colour shade table was hidden small on the side of the box. When consumers pick
up a box they automatically look at the back. In the old packaging, the slogan
“100% grey coverage” and younger women do not have this problem of grey hairs.
In the older packaging it
includes three bottles, all different types and sizes. This would of made it
confusing for the user to use. It certainly did not look like a “family”. And
was not reusable. These products couldn't be recycled, and had no other purpose
to be re-use as bottles, especially the conditioning crème. That was in a tube,
and after that was used up, it could not be re-used, and therefore this was a
waste of material and bad for the environment.
The other contents include a pair
of gloves and a set of instruction. In the old packing, the leaflet was folded
and was wrapping the pair of gloves which looked like it had just been shoved
in. This was not very engaging. Consumers like to buy products that look like
some thought it has put into it, it makes the consumer feel like it was worth
their money.
The New Design
In the new packing, the woman’s
face has been taken away and been replaced by vector image hair. With this, the
hair colour can be represented clearly and exact. And by using vector art, it
gives the product a more modern, young feel to it, hence appealing to younger
women. Typefaces has been changed. The old packing had at least four different
type of packing. The new packaging now only has three different type faces, two
of them for the “Clairol” logo and “Nice ‘n Easy” logo. The rest of the text is
all using one san serif type face, with changes of the font like bold and
italics to make some words more important than others. By using a san serif, it
is easier to read, and gives it that modern look.
The safety information has been
put to the side that is dedicated to this. Font has been made larger to
emphasise the importance of this message. The back is kind of like a blurb of
the product, it gives an overall description of what you can achieve with this
product. The back also includes the shade colour table and has been made
bigger. The other side includes the contents of that the product includes.
Overall the new packaging has a
clean look. But most important, the design of the box has been changed. Instead
of having the same, boring rectangle prism, curves have been added in to give
the product a “boost”. It gives the product a figure and helps differentiates
itself from its competitors. The curves of the box have been based on a
female’s figure. It also gives the product and lure to pick up the product
because of its shape. Through surveying, women have said the new packing feels
like “you just want to grab it”. The box can be completely recycled which was
not addressed in the older packaging.
Final Design
 |
| How it will be stocked on the shelf |
The contents have been completely
changed as well. It only consists of two clear pvc bottles of the same type. These
give the feeling that it all belongs together. The labels have been changed to
a cleaner, clinical look. And having the bottles clear, you can tell how much
you mixed and how much there is left in the bottle. After use, these bottles
can be re-used for other hair products, or for the same purpose as Nice ‘n Easy
will come out with refillable hair colouring packets. The conditioning crème is
in a sachet which after use can be thrown out straight away. The instruction leaflet and the pair of gloves
is folded nicely and neatly packed into a plastic sleeve.
To make sure the package as whole
is secure, clear security tapes will be place on both openings of the package.
Because the box still have a rectangle base, it will be just as easy as the old
design for the product to be travelling and delivered. As shown before, the
product is also able to be stocked and put on the shelves.
Aluminium Magazine Rack
Product: Magazine holder/rack
Material: Flat Sheet Aluminium
Target Market: Male and Females in their 40s and 50s. Full time
job. Have one or no kids. Small to medium size house or apartment.
Design Rationale: I wanted to design something that was
sleek, modern and elegant. I kept it simple only using 6 fold all up, but
because of the way it folded and its material thickness, 2mm, it is able to
hold up a full load of magazines/newspapers/books. Because of its size, it is
able to put anywhere in the home office or the living room (wherever the user
like to reads). The fold on the sides are bent so that the magazine can sit in
place. The designed was inspired by the lines on an envelope, the shape of
diamonds and the industrials pipes. Keeping its industrial look, the finish on
the product looks rough. There are two different finishes, one with a shine,
mirror like polish, the other has a sliver matte finish. Lastly, I gave the
product rubber feet, to give it its final look, and look like a product as
whole. The rubber feet also give protection to whatever the user’s floor may
be.
