Major Design Project


The AquaSpin is a resistance training device used in a swimming pool. It is designed to help the elderly, especially with those with joint problems, in building leg and arm muscles. This is important for maintaining balance, muscle tone and movement in later life. AquaSpin, in contrast to existing aqua dumbbells, allows the level of resistance to be easily changed.

When the AquaSpin is pushed through the water, the fan rotates. This rotation provides resistance to movement. A rubber stopper is used to place pressure on the fan - controlling the resistance of the product’s movement through the water.

The user can change the resistance level with a clickable dial which acts as an encouragement to progress in strength. The bright colours and shapes are influenced by marine life, aiming to improve the users’ mood.

AquaSpin makes exercise an enjoyable experience for the elderly, helping them to improve muscle strength.

Overall Dimension: 340mm(L) x 250mm(W) x 60mm(H)

Materials: Polycarbonate, polypropylene and silicone







CAD

Exhibition Night



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Integrated Marketing Communication: Gainomax


Gainomax is dairy recovery product from Swedish. It is currently the market leader for recovery products. For our marketing communication class, in a group, we have created different marketing strategies to break through the Australian market. These included printed advertising.

The following are what I have designed:

Printed Advertisements: 





Promotional Event Posters:




Visual representation of sales promotions outside a gym:


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PSS: SemPalma + Peer Comments





Indonesia is the “world’s largest palm oil producing nation and second biggest consuming market of palm oil in the world.”. However approximately 70 per cent of the population lives in rural areas. Within these rural areas, they are limited access to supply, because of it location. These mean locals in these areas only have access to unsustainable and unbranded palm oil. Unsustainable palm oil means they burn the forest to make way for farming, which mean native animals such an orang-utans (already endangered) lose their homes. Also it’s already so polluted in Indonesia, why make more plastic bottles? Plastic bottles already cover up many rivers in Indonesia.

Therefore I have designed a product service system that serves to these locals of sustainable palm oil, at an affordable rate, called SemPalma. This service provides oil dispenser canister at nearly every local street shop in these rural areas, there is at least one shop per 500 sq metres. Locals bring their own bottle, any sort of plastic bottle that has been re-used. Locals bring these bottles to the local street shop and refill their bottles and are charged by how much the oil weighs.

These canister are replaced every 2nd day to weekly basis depending on the consumption rate in the area. They are serviced by trucks that are driven by locals who have been previously unemployed. They exchange the empty canister for ones that have been filled. These trucks drive among different shops starting and ending the day at the oil factory where the oil is processed and refill empty canisters.

The canisters have been designed in specific ways to beneficial. One is that it’s stackable in every way making it very easy to transport on trucks without damage. It’s compact so it doesn't take too much space at the local shops.

Two is that they can be carried in a different ways.  They can be carried from the front, the top or on the shoulder as a typical way of how Indonesian’s carry heavy loads. they are curved at the bottom so the oil can flow better inside. The tap is easy to use, simple for locals to learn.

Because the tap screws off and its able stand on it back, it makes it easier to be refilled. Each canister has net volume of around 15kg. It’s still light enough to be able to be hand carried and enough to last at a local shop for around 2 days. It’s made from HDPE because it’s strong and use regularly for food containers. Also its clear/frosted to give indication for when it needs to be refilled again.

Locals should be aware of what kind of oil they buy, giving awareness to both problems of deforestation and pollution. Also helps keeps control of how much oil locals are consuming as too much is un-healthy.This PSS helps changes the behaviour of the locals to encourage them to recycle and reuse.

Peer Comments:

  1. Melinda Kingsland
  2. Huan Xie
  3. steph hutcherson
  4. Monica Lu
  5. Ben Chan

Model:

 




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Cormack Packaging Innovation Awards: Little Baker's Cookie Dough for Kids






The Problem

The traditional packaging of cookie dough is usually hot sealed aluminium wrap. The problem with this packaging was that it was hard for children to open. Children would have to use a knife to cut it, and this can be very dangerous. Once the package is open, it  does not provide a way to reseal for left over dough, and therefore the dough is not seal for freshness. Most of these have no or little graphical instructions, as kids find it easier and amusing for pictograms instead of just words. Aluminium is recyclable however most likely to end up in the wrong bin as kids do not understand about recycling yet, and is also expensive.

 

The Solution and benefits

The solution I have designed is a tub like jar. It is short, round and wide to gives an easier access for kids to scoop out. It provides a rounded bottom so dough at the bottom can be scooped out easily.

The lid turns into a cookie cutter. It provides two sizes of cutters, small at the top and large at the bottom. Kids can now have fun creating different circles and use their imagination to create weird and wonderful things. The smaller cutter has the logo embossed on it and is stamped onto the cookies. The lid is resealable, snaps on and off lid which kids find easier than a screw on lid. Also because of the lid, the jar can be closed again, and therefore left over dough that hasn't been used can be sealed again and stored back in the fridge. The lid also includes curved grips for those little fingers to grasp onto when taking of the lid off.

Once all the dough has been used, the jar can be washed and be reused as a cookie jar! Because the jar is wide, it's able to provide enough space for the baked cookies to pop back in. Kids can write their names on the label to personalise it. Label also provides graphical instructions as well as ideas for their cookie creations. The label is in moulded labelling (IML). I've chosen this type of labelling because of its qualities, such as its waterproof and is also recyclable.

The lid and jar are both made out of polypropylene (PP). I have chosen PP because it is easy to recycle, inexpensive, light and ductile.  The whole component is stackable and therefore will be easier to transport, to be shelved and for storage at home, in the fridge or cupboard.  Jars will be foil sealed for freshness and tamper evidence.
 
Peer Comments
  • Andrew Bae (link)
  • Lily Nguyen (link)
  • Patrick Luwia (link)
  • Kate Barclay (link)
  • Stan Darmawan (link)
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Cormack Critique + Development

 
 
 

Development Update on Jar body:

  • change jar material to plastic (the same as lid) for easier recycling, easier to clean and wash for re-use, easy for kids to use (plastic is flexible compared to cardboard, therefore kids can "squeeze" out dough)
  • Jar is now stackable
  • Jar has draft for easier manufacturing, this also benifits for easier access for kids to scoop out dough contents, and also when re-filling for cookies.
  • Jar/tub is still flexible enough for kids to perform squeezing action to get dough out



    Rough Draft of CAD

     
 

 
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Draft Posters & Feedback from Focus Group


Feedback from Focus Group:

  • Change order of poster (swap 1 with 2)
    - attribute 1 - less texts, use sub headings
  • Model - was confusing at first
  • Posters need:
    - client logo (cormack, legs eleven)
    - context of use
    - point of sale
    - section drawings
  • Jar - tetra pack and therefore its soft and can squeeze dough, make it shorter and fatter.
  • Lid
    - handle on scoop, wider and longer
    - needs developing
    - twist top, can cut through dough
    - swap scoop for cutter
    -change it? have a lid and cookie cutter instead
  • Set target market - 5 years old+
  • Good: problem, graphics and photos
My strategies:

  • Develop and research into which is the best lid to use
  • Study what tool kids use in baking
  • Find a suitable packaging material
  • Keep developing form
  • Graphics need tweaking
  • Produce a 3D computer model

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