Draft Posters & Feedback from Focus Group


Feedback from Focus Group:

  • Change order of poster (swap 1 with 2)
    - attribute 1 - less texts, use sub headings
  • Model - was confusing at first
  • Posters need:
    - client logo (cormack, legs eleven)
    - context of use
    - point of sale
    - section drawings
  • Jar - tetra pack and therefore its soft and can squeeze dough, make it shorter and fatter.
  • Lid
    - handle on scoop, wider and longer
    - needs developing
    - twist top, can cut through dough
    - swap scoop for cutter
    -change it? have a lid and cookie cutter instead
  • Set target market - 5 years old+
  • Good: problem, graphics and photos
My strategies:

  • Develop and research into which is the best lid to use
  • Study what tool kids use in baking
  • Find a suitable packaging material
  • Keep developing form
  • Graphics need tweaking
  • Produce a 3D computer model

0 comments:

Post a Comment